• Emergency - LifePoint
  • Emergency - LifePoint
  • Emergency - LifePoint
  • Emergency - LifePoint
  • Emergency - LifePoint
  • Emergency - LifePoint
  • Emergency - LifePoint
  • Emergency - LifePoint
  • Emergency - LifePoint
  • Emergency - LifePoint
  • Emergency - LifePoint
  • Emergency - LifePoint
  • Emergency - LifePoint

Emergency - LifePoint

design / art direction

I have been asked to create illustrations for LifePoint Health to develop a general awareness campaign for their network of urgent care clinics. The tone of the script was fun and absurd, recreating the exact scenario a person will experience when looking for urgent care. I went for slightly silly looking and quirky character designs, a colorful palette and real life settings.

https://www.iv.studio/portfolio/emergency